Experiential Learning in Marketing Education: A Case Study
نویسنده
چکیده
This case study describes an approach to experiential learning within the marketing degree at Victoria University. Early indications suggest that this approach to learning can result in improved class attendances, improvements in the quality of written work and notably increased levels of selfreliance.
منابع مشابه
Title: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملRethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
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Research has shown that language teachers’ beliefs are often difficult to change through education. Experiential learning may help, but more research is needed to understand how experiential approaches shape perceptions. This study compares two approaches, conversation partners (CONV) and structured language learning experiences (SLLE), integrated into a course in language acquisition. Partici...
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This paper describes an exploratory study related to the importance of character traits for marketing graduates. Marketing educators know the significance of knowledge acquisition and career skill development for their students, yet the area of character development has been mostly ignored. This study reports findings from a small sample of marketing students who provided perceptions of the imp...
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